Ad creatives are everything when it comes to Facebook and Instagram advertising. Colourful, vivid images and eye-catchy videos are the go-to’s for marketers to grab the attention of their target audience.
With so many businesses and brands on the social media platform, advertising and posting photos and videos about their products and services. It is a norm to make yourself stand out and do everything you can to get the user hooked within 5 seconds.
This is possible only and only when you have a solid copy. But what if you don’t have the in-house resource? Or What if you are a startup brand or retail business on a shoestring budget and cannot afford to hire a costly freelance designer?
Well, worry not. The solution to your problem is DIY. Yes, Do It Yourself. The DIY scene has blown up as businesses search for ways to cut costs and increase their margins.
All it takes is a few hours of practice with the right tools, and voila! You can now churn out solid creative ready to attract your audience’s attention and drive more traffic, leads and conversions.
We searched high and low and found 6 creative tools to help you design unique ads for your Facebook and Instagram campaigns in 2023.
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Without further ado, let’s take a look at the tools that made our cut.
6 Facebook Ads Design Tools In 2023
Canva is a complete design tool for anyone who isn’t an experienced designer. Most people see it as an image design tool, but it is much more. You can design everything from printables to PDFs, invoices, flyers, infographics, and websites.
Depending on your experience, you can either start from scratch or with their templates. There are tons of free-to-access templates that you can use across your paid and organic social media efforts.
Canva also has the Brand Kit feature that allows you to import your business’s branding assets like logo, colour scheme, fonts etc. The tool also allows you to schedule your social media content for up to 8 platforms.
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Who is it for?
Canva is best suited for small businesses, online entrepreneurs, and social media marketers looking for a quick way to design their creatives.
Canva is a very simple tool with a relatively small learning curve. You can easily create a copy for your Facebook and Instagram ads with just the drag-and-drop tool.
What’s more, the tool is free of cost. If you want unlimited access to the premium content of Canvayou can opt for the Pro plan.
Canva has three plans, one free plan for individuals and two paid plans. The Pro plan is for individuals who want the premium features, and the Team plan for larger teams.
- Canva Free: Free
- Canva Pro: $12.99/month
- Canva for Teams: $14.99/month, for up to 5 members.
2. Adobe Express
Adobe Express is part of the Adobe family of tools. Express is a tool for creating quick graphic design. You can easily choose from a range of free and premium templates available on the platform.
The interface is very user-friendly and simple. The onboarding of new projects is streamlined, and you can create social media graphics in most of the standard social media ad format sizes.
Adobe Express also helps you create simple websites and short animated videos. Best of all, you can add in your branded assets like logos, fonts and colours, and the tool creates a simple, unique template collection for your brand.
Who is it for?
Adobe Express is best for startups and social media marketers who want to create social media content easily and fast. The tool is free to use with most of the features.
The tool also has a premium plan where you get unlimited access to premium features and assets. You also get 100GB of storage in the premium plan.
This is not a tool for non-designers who need everything on hand at all times. It’s more for someone who can manage with the bare necessities but also has a bit of a designer background.
Express is included in every Adobe Creative Cloud subscription. But if you don’t have a subscription, then you can choose from the two available plans – one paid and one free.
Adobe Express is also the cheapest option in our list of Facebook creative tools, with the pro version priced at $9.99/month
VistaCreate was previously known as Crello. It is a powerful design tool to create your Facebook and Instagram creatives.
The tool is simple, easy to use and has an intuitive interface. Combined with many templates, fonts, and formats, you can quickly create social media posts to print and marketing assets. You can also directly post to Facebook, Instagram and Pinterest from the tool.
The design editor includes an extensive library of stock photos, videos, animated illustrations, and sounds. But these aren’t customizable. What you see is what you get.
You can additionally import your business’s branding elements to make your creatives more unique and customized to your business. This feature is even available in the Free plan.
Who is it for?
VistaCreate is best suited for small businesses and freelance social media marketers who need to create simple yet engaging visuals for their social media posts and marketing campaigns.
VistaCreate is the second cheapest tool in our list of Facebook creative tools for 2023. Most of the features are available in the free plan.
The premium plan is for teams and those who need to use multiple brand kits
- Starter: Free
- Pro: $10/month
Stencil is a straightforward graphic design tool with limited features. The main idea with Stencil is to use a background image and put text over it.
There are some simple icons and shapes to add to a design. The editing features for what they offer are easy to use. Unfortunately, there are no animation, interaction capabilities or video backgrounds.
The editor offers a section with quotes which is an excellent addition. All you have to do is choose a quote that instantly adds to the image you chose for the background.
Who is it for?
Stencil is for people who need to create content fast and don’t need additional tools. It’s perfect for content creators, brands and social media marketers who create a lot of content around quotes.
Although the templates available are basic in design, there are many exciting and interesting ones that you can use in your posts or get inspired to create your design.
Stencil has three plans, one free plan and the other premium plans.
- Stencil Free: Free plan
- Pro: $9/ month
- Unlimited: $12/ month
Easil is a creative design tool that can be used to create Twitter posts, LinkedIn covers, and Youtube thumbnails in addition to all Facebook and Instagram creative formats.
The tool has a simple-to-use and smooth interface. You can go in deep with the creative process with Easil’s features like layers, text effects and merging designs.
Easil regularly adds new templates to keep up with the trends in social media and caters a lot towards Instagram Story templates.
There is also a granular locking feature to create templates for teams. You also have the ability to create animated GIFs with this design tool.
Who is it for?
This tool is for users that need mostly social media visuals and blog-related graphics. There are thousands of social media templates in many different styles.
Most of the available design templates are trendy and suits bloggers, creative entrepreneurs and social media marketers looking to create creatives quickly and on the go.
Easil is also well-suited for small teams that create content for the same purpose, like a small business or startup venture.
Easil has four plans. One free and three paid, the third one being a custom enterprise plan.
The paid plans are as follows:
- Basic: Free
- Plus: $6.25/month
- Edge: $49/month
- Enterprise: Contact to know
OFFEO is a SaaS solution designed specifically for creating short sales videos, images, advertisements, and social media videos, within a few minutes.
The tool is equipped with over 1000 templates, animated graphics, music, overlays, and more. These elements can be used in product catalogues, sales and promotions videos, new launches, logo animation, festive greetings, and announcements.
Offeo also has a preview feature that cuts out the long rendering time when you redesign or change your video effects.
Along with being an easy-to-use and intuitive video maker, you can easily create content based on the colour and theme of your brand with OFFEO. This can boost your brand recognition and attract new customers.
Who is it for?
OFFEO is most useful for social media marketers, advertising companies, and small businesses looking to produce short videos efficiently.
OFFEO is the only tool that does not have a free plan, but you can get in touch with the team and enquire about a trial period to test out the features of the platform.
There are many more creative design tools available in the market than the six on our list. But whatever tool you choose, before you invest in the same, try the free version and see if it fits your needs.
Suppose you come across any tool like OFFEO in our list that does not have a free trial. You can reach out to the team and ask them for one. Most companies would happily give you a 14 to 30-day free trial.
Also, know that the tools in our list are not limited to creating Facebook creatives, you can use them all to design Instagram, Twitter, Youtube and Pinterest posts and ads also.
We hope that our list of 6 Facebook Creative Tools To Design Engaging Ads In 2023 helped you and, at the very least, simplified your research and decision process.
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