After a long time, Facebook still becomes one of the world’s most popular social media platforms. Facebook has become top of mind for communicating, entertaining, and educating its users. Although there is rigorous competition with TikTok, Youtube, and Instagram, Facebook still preserves its crown and scoops the most significant income.
The significant number of users brings a lot of consequences. Unsurprisingly, it provides considerable opportunities for irresponsible people who abuse their skills. In the long term, Facebook is facing a significant loss if they do not start fixing these problems.
To prevent those problems, Facebook increases user credibility by giving them “blue thicks” to verify their authenticity. As a result, it can increase trustiness of the other user and minimalize any misinformation and fraud attempts.
What is Facebook Verification looks like?
Facebook verification is several processes that validate you as the account owner. It can be seemed by the “blue thick” next to your account’s name. The blue thick also differentiates you from the fake one.
There is no obligation to verify your account. However, you will get an exclusive benefit when verifying your account. If you have a huge business or brand, gaining your customer’s trust is essential. Blue thick would provide you with a priceless benefit.
The benefit of Facebook Verification
A blue checkmark on your Facebook page represents trust. It shows that you are the original brand, celebrity, or corporation, which can persuade users to follow you. A verification badge also grants you access to exclusive perks such as higher rankings in Facebook’s search results.
The following advantages are available if your Facebook page is verified.
More Followers
If you have a blue verification badge next to your profile name on Facebook, people are likelier to trust and follow your page. A verification badge on your page tells people your page is honest and trustworthy, which is essential if you want to convert your followers into devoted customers.
More Searchable
Verifying your Facebook page improves your search engine optimization (SEO) and online visibility. When you have a verification badge, you become a trustworthy source for web users and are more likely to receive hits and traffic.
Increase Reach and Credibility
When you verify your Facebook page, you make your brand more legitimate and make it easy for people to access your material.
A verified page appears in the newsfeeds of your followers and those who have interacted with your page more regularly. Hence, by validating your page, you may reach more people and increase the visibility of your content.
Read more: 7 Top Facebook Ad Management Tools in 2023 [Features & Pricing]
Most Important Aspect of getting the Facebook verification
According to the Facebook community guidelines, there are four crucial factors that could affect your verification process, such as:
Authenticity
A natural person, registered business, or entity must create your account.
Complete
Your account must be public and include a bio, profile image, and at least one post. Your profile may not have “add me” links to other social media services.
Unique
Your account must be the one-of-a-kind manifestation of the entity it represents. One account per entity may be validated, with exceptions for language-specific accounts. Facebook does not check general interest accounts (e.g., puppy memes).
Notable
Your account must represent a well-known, famous individual, brand, or business. We look at accounts that have appeared in several news outlets. Facebook does not accept paid or promotional content as review sources.
Step-by-step to get verified on Facebook
Fill out the Facebook online form to have your page verified! The following steps will help you get started.
1. Choose Which Account Type You Want to Verify
Log in to Facebook and navigate to the verification form. You can request verification for either your personal Facebook profile or your business page. To proceed with the application, you’ll need your profile URL.
2. Validate your Identity
Applicants for verification must provide identification. This technique prevents imposters and bogus accounts from being validated.
Some examples of standard means of identification are:
- National Identification Card
- Passport
- Recent utility bill
- Articles of incorporation
- Tax filling
- Driver’s license
To determine which specific IDs are required, consult the list of rules for accepted forms of identification. A digitized version of your proof of identity must be included to the form.
3. Make Certain That You’re Popular
When you request for verification, Facebook will examine your account to see if it is significant enough to get a blue checkmark. This is to inform people that your account is of public interest. You will be prompted to fill out a form with basic information, such as the category and country where your account is widely known.
To improve your chances of being confirmed, fill out as many optional fields as possible. Under the Audience area, for example, you might describe the types of followers you have, their interests, and why they follow you.
Read More: 10 Tips to Improve Targeting For Facebook Ads in 2023
Other specific requirements
Before applying for verification, law enforcement, city governments, politician, and elected officials must meet additional standards
- Law enforcement: Anybody in charge of the page must enable two-factor authentication.
- City government: The word “government” must be present on the page.
- Politician: A government title or abbreviation, such as senator, representative, mayor, or MP, can be included on the page. It cannot, however, include terms like “for Parliament,” “for [your country],” and so forth. Finally, the page category must be changed to “Politician”.
- Elected Oficial: A government title or abbreviation must be included in the page name. Furthermore, the category must be set to “Government Official,” and the “About” part of the page must explicitly explain that it is a government page.
How long to get verified?
The time it may take Facebook to review your request for verification is quite lengthy. This operation may require anywhere from 48 hours to 45 days.
The length of this phase is determined by a variety of factors. They include your identity, the popularity of your Facebook page, and even how busy Facebook is at the moment you apply.
Because the team personally evaluates your connected documents, it may take longer for Facebook to review business accounts than personal accounts.
What should you do if Facebook fails to verify your page?
Did Facebook reject your page for verification?
Dont worry!
Once Facebook rejects your request, you have 30 days to resubmit. When reapplying, make sure you do all possible to get authorized this time so you don’t have to go through this process a third time.
You might attempt boosting the quantity of press you have to increase your chances of being verified.
You can also create a Wikipedia page if you don’t already have one. Also, you should solicit additional reviews and ensure that your Facebook page is loaded with useful and engaging content.
6 Ways to Increase Your Odds of Becoming Facebook Verified
To increase your chances of getting verified, you can implement the following tips:
Build a Professional Profile
To keep a continuous connection between your Facebook page and actual business, your display photo should include your logo or branding. Make sure you follow your brand standards to prevent doing anything that could harm your image, such as:
- Irrelevant information that does not correspond to your brand’s voice
- Posts about myself
- Logos that are outdated or unrelated
- Content containing grammatical and typographical errors
- Images and graphics with pixelation
If anything on your page seems unprofessional to a consumer, you should modify or remove it.
Periodically update your account information.
It makes no difference how amazing your Facebook profile is if it contains inaccurate or outdated information. Facebook will check your information to determine whether you are eligible for a verification badge.
Make sure the following information is up to current on your page:
- Website URL
- Bio
- About Us or Description
- Email address and contact information
Provide Additional Details About Your Business
To improve your chances of being verified, include as many data about your company as possible in the About area of your Page. Provide all required details so that Facebook’s review staff can process your request as soon as possible.
These specifics are as follows:
- Each shop location’s address (if you have multiple addresses)
- Information about how to contact us
- The mission statement of the company
- Overview of the business
- Other social media account
Provide A Clickable link To Your Official Webpage
You must have a current and relevant link to your company’ official website in order for Facebook to approve your verification request. To fulfill Facebook’s verification criteria, include a link to your Facebook page on your website.
Create a Facebook Business Page.
You must first build a Business Page on Facebook in order to be verified. Making one is free, and the verification procedure is the same as it is for any other sort of page. Providing useful and up-to-date material to your Company Page can help you appear more genuine.
Increase the Number of People Who Follow You
You must have an active group of followers to get verified on Facebook. You may begin by collecting relevant material for your target audience and then seeing how people interact with your posts using Facebook’s analytics tools. You may next strive to increase engagement by publishing information that is more likely to elicit interaction.
Read More: How to Create a Buyer Persona for Facebook Ads in 2023 + Free Template
Conclusion
Establishing your internet presence and trustworthiness is critical to the success of your business. As a result, getting verified on Facebook is a critical step in establishing your company’s social presence and overall reputation.
This blue check-mark will not only help you stand out from your competition, but it will also push your page to the top of Google and Facebook’s search results. This can help you expand your reach, gain new consumers, and enhance sales and conversions. Even while the process is not easy and might take some time, it is well worth the effort!
