“Facebook plays a crucial role in influencing people’s purchasing decisions.” You no more need a trusted source to verify the credibility of this statement cause it’s a fact that everyone knows.
You can create attractive and engaging ads and leverage Facebook’s algorithm to display them to your target audience. With the proper know-how to manage your Facebook ads, you can easily create, schedule, run, track, and analyze your ads.
Effective management of your ads ensures that you are not wasting your precious time and money unnecessarily and get the results you expect.
In this blog, we’ll show you 5 tips to manage your Facebook and Instagram Ads effectively. We will also discuss about Facebook Ads Manager – Facebook’s native ad management tool.
So let’s jump right in.
So What is Facebook Ads Manager?
If you are a social media manager or marketer, you probably heard of this free easy-to-use tool. Facebook ads manager is a critical tool that will help you manage all your ads on Facebook, Instagram, Messenger, and Audience Network.
This native tool is an all-in-one platform that allows you to easily create ads, manage and schedule where and when you want them to run. You can also monitor and analyze the performance of your ads and optimize them to increase performance.
The best thing about Facebook Ads Manager is that it is highly user-friendly. Whether you are just starting to advertise on the platform or are an experienced digital marketer who can handle multiple accounts, Facebook Ads Manager has the resources and tools you need to ace your ad campaigns.
Now without much further ado, here are the 5 tips for managing your Facebook ads efficiently in 2023
5 Tips to Manage your Facebook Ads Efficiently in 2023
1. Choose the Right Objective
It is really important to choose the right objective for your Facebook campaign. In fact, it is the first and foremost thing you should decide on based on the goal you want to achieve.
Facebook algorithms are highly sophisticated and based on the selected objective, it will tailor its approach to bring you the best results. For example, if your goal is to generate online sales, choose Online Sales as your objective.
Facebook’s algorithm will then tailor its approach to showcase your products to potential audiences who are highly likely to make a purchase decision. Here is a table that you can use to decide what your objective should be based on your goal.
To achieve a different objective, it is better to create a separate ad campaign. You can have multiple ad campaigns on Facebook Ads Manager, there is no limit to that. But just make sure it doesn’t get out of hand and becomes impossible for you to track what is what.
Have a naming convention in place to keep track of what your campaigns do. This is something that is unique to people. But our suggestion would be to have the type of campaign, product or service name, and date range.
2. Set Your Targeting Parameters.
Once you are done setting up your Facebook ad campaign next you need to create an Ad Set under the campaign. This is where you can tweak and play with the various targeting controls of your ad. You can have multiple ad sets under an ad campaign.
You can target your audience based on location, demographics – age, gender, education, job title and more, interests, behavior, and connections. These parameters control are available for your core audience. With this, you can drill down into specifics and be very precise or go broad and target a larger group of people.
This is the stage where you also set the budget for the ad. It is recommended that you allocate at least 1 USD if you get charged for impressions. For the cost cap bidding strategy, the recommended amount is 5 times the cost cap.
This is when you experiment with your budget and test and find a sweet spot for your ad set.
Note that you will also have the option to set a budget at a campaign level, but that budget applies to all your ad sets collectively, not individually.
So if you set a campaign-level budget of 100 USD for a campaign with four ad sets, it doesn’t mean that all four ad sets get a budget of 100 USD or get equally split by four. Depending on the algorithm and performance of your ad set, the budget gets used up by individual ad sets.
Now to name your ad set. We already named campaigns with objective, product, and range, and since ad sets control targeting parameters, you can use the same to name them.
For example, you can name your ad set based on location, demographic, and interest – NewYork-Women-Fitness to depict an ad targeting women in New York who are interested in fitness.
3. Select a Proper Timeframe
Selecting a proper timeframe to run your ads is an essential step in Facebook advertising. But what do you base that on? The simple answer is – You base it on the performance of your ad.
If you have a well-optimized ad, you will run it for a long time. But if your ad is underperforming, you should analyze and find what’s wrong. Tweak your parameters rerun the ad, and test its performance again.
If it still doesn’t perform well, it is better to stop the ad and save money. But for all this to happen, you need to have a proper timeframe selected.
You can’t just have an ad run for 3 days and complain it did not perform as expected. Facebook’s algorithm needs time to work its magic. The algorithm has to get enough data to optimize its approach and ensure your ads reach the right audience at the right time.
It is recommended to have a minimum timeframe of at least 10 to 15 days to let Facebook optimize your ads. Anything below that, and you will be wasting your time and money.
4. Optimization Tools Can Help Take Some Burden Off.
Everyone advertising on the platform wants to be successful, and they are willing to put in the effort and do what it takes to achieve it.
But this often leads to burnout and taking on a lot of stress. Managing multiple ad campaigns, analyzing various ad sets, A/B testing ad parameters and creative elements, and optimizing them to improve performance.
All of this sound too hectic and stressful, doesn’t it? Well, yes, it sounds and is too! One of the biggest management mistakes that many Facebook advertisers make is spending too much time stuck to the screen.
There are better ways to manage Facebook and Instagram ads than looking at each ad once in 30 mins and pulling all-nighters. Social media marketers can instead take advantage of optimization tools like AdVize. Powered by AI and ML algorithms AdVize can easily find ways to optimize your ad sets.
With AdVize, you can leave most of your work to the AI, as it finds out ad sets whose budget you can increase to benefit more. Give actionable recommendations to optimize underperforming ads. And also, point out ads that are just eating up your marketing budget.
AdVize algorithms are trained across multiple industries, including Fashion, Beauty, Food&Beverage, FMCG, Fintech, Travel, and Hospitality.
With AdVize, you have the power of AI working 24/7 for you. Never taking a break, and never slacking off. Use it to your advantage to boost your key performance metrics like ROAS, CPM, and CTRs.
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5. Our Final Tip – Keep a Close Eye on Ad Fatigue.
We think ad fatigue is an important factor in our list of 5 Facebook ad management tips cause it is a rarely talked about topic. Monitoring fatigue is an integral part of Facebook advertising
As a digital marketer, you should be aware that sometimes your audiences get bored of seeing the same ad repeatedly. Your audience gets a negative impression because you are not changing the ad content – the messaging and/or element. At one point, it does get on their nerves.
Because of ad fatigue, you will notice a drop in your ads performance. To combat ad fatigue, you have to track the right metrics and figure out their patterns.
For example, if your ads are showing up on people’s screens, but they are not engaging with them. Then you will find a high ad Frequency score and a decreased Relevancy score resulting in an increase in CPM.
Once you find patterns like this, you can take corrective actions. Try changing the messaging or the image. Maybe try a video ad. Understand that your business is still relevant to your audience, but factors like these aren’t making the cut.
We hope that the five tips discussed in the blog help you to manage your Facebook and Instagram ads. Advertising on Facebook is not a complicated task with the right tools and right know-how.
There are many Facebook Ad Management Tools out in the market that can help you with managing your ad account. Some are suited for small businesses and individuals, while others are suited more for agencies and larger organizations.
Related Article: 7 Top Facebook Ad Management Tools in 2023 [Features & Pricing]
Whether you decide to use a paid tool or the free Facebook Ad Manager, our 5 tips remain fundamental to managing your ads.
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