Facebook is undisputedly a part of every business’s digital marketing strategy. And Facebook marketing is now no longer limited to posting images and videos about a business’s product or service.
It has become much easier for businesses to showcase their products/services, generate traffic to their websites, and generate more sales using various available features like Facebook business pages, groups, etc.
But with so many features at your disposal, it’s easy to get confused about where to concentrate your marketing efforts.
To rid the confusion and ensure your efforts reap the best possible results, you must have the right strategy in place for your business. And for that, you ought to track, measure and analyze the right metrics associated with your efforts.
And for this, you need Facebook analytic tools. These tools give you insights into your potential audience and track the metrics that matter to you.
Facebook analytics tools help you create and optimize your Facebook marketing strategy and enable you to make better decisions that are bound to boost engagement, traffic conversions and much more.
With Facebook’s native analytics tool – Facebook Analytics, no longer available, social media marketers are now searching for third-party analytics tools to satiate their need for optimization and reporting needs.
With so many tools available in the market, we created a list of Facebook analytics tools, both free and paid, to help you choose the right investment for your business.
But before that, let us look at why Facebook decided to shut down their native analytics tool!
Why is Facebook Analytics no more?
Facebook announced that its native analytics tool would no longer be available from July 2021. This retirement comes as an initiative to consolidate Facebook’s business tools.
Well, for those who previously relied on the native tool to do their reporting and analysis, no worries. You can still access the Insights section of Facebook Pages and Instagram Profiles.
That said, there are more powerful tools in the market that can help you get deeper insights and make the most out of your Facebook marketing.
Let’s dive in and look at the 10 powerful Facebook analytics tools without further ado.
10 Paid And Free Facebook Analytics Tools For 2023
AdVize is an AI & ML-powered Facebook tool that can help you gain insights into your paid marketing efforts and recommend actions to take to optimize and improve them.
This tool can automatically analyze your Facebook adsets and optimize them to perform better to increase their ROAS with just a push of a button. AdVize can spot ads that benefit from a budget increase, quickly identify underperforming ads, and course-correct them to target the right audience and ensure they perform as intended.
It also helps you find ads that are wasting your marketing budget and stop them to save costs and boost your ROI. In addition, you get weekly reports on the performance of your adsets. Best of all, you can connect multiple ad accounts, thus enabling you to manage various ad campaigns for multiple businesses.
2. Facebook Insights
Facebook Insights is the native analytic tool from Meta (previously known as Facebook). This tool allows you to dive deeper into the insights of your audience. You can create basic reports and customize your research by enabling you to filter by year, age, gender and demographics.
Facebook Insights is available for every Facebook page you manage. It has essential engagement metrics such as page likes, comments and shares.
It can also help you differentiate between paid and organic marketing efforts. Due to its range of metrics, some tools on this list integrate with Facebook Insights instead of offering unique data points.
Being the native analytics tool of the platform, Facebook Insights is FREE. One could say that Facebook Insights is the best free analytics tool that is available based on the features that it provides
Unmetric is a social media benchmarking platform that helps your team make real-time decisions by comparing, benchmarking, and analyzing your social performance.
Containing Facebook Insights data, it emails you Excel and PowerPoint reports based on the frequency you set. The metrics can be up to four years old, helping you determine how well past strategies worked for you and your competitors.
Unmetric also separates paid from organic numbers when analyzing posts for standard metrics such as engagement.
Starts at $1,000 per month. Unmetrics pricing is not directly available. You will have to get in touch with them for the same.
Sotrender is a Facebook analytics and reporting tool that can help you get actionable insights and performance of your paid and organic Facebook marketing efforts.
On top of audience demographic information, the tool offers data such as post reach and impressions. You can see how these metrics vary between update types, including ones that have photos, videos and just text.
Using the numbers it tracks, Sotrender gives you suggestions on when to post and which kinds of media to use to reap maximum output for your marketing efforts.
Sotrender’s Starter pack begins at $59, while their Ultimate plan is priced at $331 per month.
5. Rival IQ
Rival IQ is a social media analytics tool that can help you with on-demand social media analytics, alerts, and custom reports.
Prioritizing growth, the tool records how audiences change weekly, monthly, quarterly and annually. You can correlate audience size fluctuations to major events and business cycles by giving you access to historical data. This pinpoints when your competitors are expanding their target audience reach.
The basic plan of Rival IQ – Drive starts at $199 a month when billed annually, while their Engage Pro plan is priced at $439 USD per month.
Mention enables brands and agencies to monitor the web and listen to what your audience is saying about your business each time your social tag is mentioned. It also allows you to manage your social media.
Mention has a variety of charts and graphs illustrating your page analytics such as sentiment, engagement, and demographic information. Like other tools on this list, you can access data for any public page.
Mention’s basic plan is priced at $41 monthly, while its ProPlus plan costs $149 a month. With the ProPlus plan, you can track unlimited mentions of your brand on social media platforms.
7. Social Status
Social Status is a Facebook analytics and reporting tool. That can analyze, monitor and track your brands’ posts, and ads. The tool can also help you with competitor analysis, and influencer analysis.
This analytics and reporting tool can track your social media profiles on various other platforms like Instagram, Twitter, YouTube, and LinkedIn.
Depending on the plan, you can access historical data for up to 730 days. Additionally, you can also connect your Facebook ad accounts to see in-depth campaign performance for Facebook and Instagram.
All the data that Social Status tracks can be exported in the form of reports. You can export reports in various file formats, including PPTX, PDF, Google Slides, and CSV.
The tool is free to use, but if you need you can upgrade to the premium plans, with their Starter plan at $22 monthly and their Enterprise plan costing $749 monthly.
Brandwatch is a Facebook audience analytics tool that gives insights into the gender, location, profession, and interests of your audience. It can help you understand and analyze your Facebook marketing efforts and enable you to create a better social media strategy for your brand.
Also, this analytics tool gives you insights into what your audience members are sharing to uncover popular topics. You can benchmark your performance against all of your Facebook competitors.
On top of giving you access to a large amount of data, Brandwatch also utilizes the data to make sense of customers, their needs, wants, and interests.
Brandwatch has a plan for small businesses which includes only the essentials that allow you to schedule content, engage with customers, and measure the impact. This plan costs $108 a month.
While their full product suite plan prices are not disclosed, to know the pricing, you have to book a meeting with their team.
Emplifi, previously known as Socialbakers is a Facebook analytics tool that provides brands and businesses with insights that are needed to empathize with their current customers and amplify the right experiences.
Their CX platform enables brands to meet the fast-changing customer expectations across marketing, commerce, and care touchpoints.
Emplifi’s host of features includes custom benchmarking and competitive analysis. This tool allows you to create competitor groups and track your Facebook marketing performance against them.
This tool like Facebook Insights is able to differentiate between paid and non-paid content when measuring a post’s performance. This is the right tool for companies and brands that have a worldwide presence.
Emplifi does not have a laid down pricing plan, you have to get in touch with their team for a demo for the same.
Grytics is a Facebook analytics tool that allows marketers to gain social insights and create reports. The tool is specifically used for analyzing and optimizing Facebook group performance.
Facebook groups are an essential feature and a big deal for many small-scale businesses. Grytics analyzes group posts and comments and tells you which is the most engaging time for a group post.
It measures your group’s engagements and various activities happening in it. This Facebook analyzer tool can be used to manage several groups at the same time. Easily compare your groups with this tool and gain insights into your audience and your marketing efforts.
Grytics offers a 30-day free trial. Its premium plan starts at $99 per month, and its Advanced plan is priced at $199 monthly.
There is also a Sentiment Analysis addon that costs an additional $200 a month.
There are far more analytics tools available in the market than those in our list. But we picked out the tools that we thought would help social media marketers create a greater impact.
Whichever tool you chose to help you in your marketing journey make sure it.
- Fits your budget.
- Has a good support team that is ready to help you.
- Help you measure the metrics that you value.
- And has features that support the growth of your business’s Facebook growth.
Almost all of the Facebook analytics tools we mentioned in this blog offer a free trial, so go ahead and try them out and pick the one that suits you and your business.
We hope that our list of 10 Powerful Facebook Analytics Tools For 2023 helped you and at the very least simplify your research and decision process.
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