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10 Tips to Improve Targeting For Facebook Ads in 2023

You may be someone who knows all the 13 audience targeting options and 100 ad formats available. But without knowing how to target the right audience, you cannot increase the effectiveness of your ads.  Targeting the right people can get you good results in metrics like higher conversion rate, engagement, reach, and so on. Improvement …

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Advertising on Facebook After iOS 14 Update: iOS 14 is Not What You Thought

Facebook has long been one of the most popular and effective advertising platforms, thanks to its powerful ad targeting features. Facebook allows advertisers to use a wide range of targeting options, such as demographic data, interests, behaviors, and even third-party tracking data, to create highly targeted ad campaigns. However, in recent times, there has been …

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10 Facebook Ad Best Practices To Follow For Better Engagement, Reach, Conversions And ROI in 2023

If you are a freelance social media marketer or a small business owner or agency, your goal on Facebook is to reach as many potential customers as possible to showcase your business. Facebook ads give you the best opportunity to reach your potential leads. According to a global survey on the leading social media platforms …

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The Perfect Instagram Ads Format For Your Creatives: 2023 Sizes And Specifications Guide

If you are looking to make the most out of Instagram advertising, then you must know the correct ad formats, sizes and various other specifications. Creating the perfect Instagram ad is not as difficult a task as you might think. Though Facebook and Instagram advertising are essentially the same, they are quite complex, to say …

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7 Tips for Creating Engaging Facebook Ad Copy That Converts

Have you ever encountered a Facebook ad that immediately caught your attention and made you want to learn more about the product or service being offered? Perhaps a clever headline or a compelling call to action got you hooked. Whatever it was, you can bet it resulted from some seriously effective ad copy. Source: proof …

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Ultimate Guide for Instagram Marketing in 2023

As the world’s most popular photo-sharing app, Instagram has become a crucial tool for businesses and influencers to connect with their audiences, build their brand, and grow their reach. However, with the platform constantly evolving and introducing new features, keeping up with the latest trends and strategies for success can be overwhelming. That’s where our …

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Boost Your Ad Conversions With These 15 Call-to-Action Examples

Call-to-Action (CTAs) are crucial to any effective digital marketing campaign. They provide a clear and concise message that tells your audience what you want them to do next. Whether buying a product, signing up for a newsletter, or downloading an ebook, a well-crafted CTA can significantly boost your ad conversions and ultimately drive more revenue …

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How To Maximize the Impact of Retargeting Ads on Facebook in 2023

Have you ever visited a website, looked at a product, and left without purchasing? Or you’ve interacted with a business’s social media page but never made a purchase. As a consumer, it’s common to research before making a purchase decision, and companies know this.  That’s why they use retargeting ads on Facebook – to reach …

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